1. Top vs Side: The Same Food with a Completely Different Message
Different views can completely change the topic of your photo. Shooting from the top hides the height of your food and is often used to showcase the ingredients of your food. However, if you shoot from the side, as in the second image below, the photo describes less of the ingredients and more about the stack of pancakes. So before you decide which angle to use in your promotional product, decide on what you want to promote – the ingredients or the structure.
Delicious pancakes with blueberry and mint
Delicious pancakes with blueberry, whipped cream and mint
2. Emphasize the Details with Wide and Tight Crops
A great way to tell a story from mere food is to include two photos of the same dish side-by-side. A wide crop shows the overall look of your dish while the tight crop emphasizes the dripping syrup.